Thursday, 12 June 2008

Sony VAIO: Snow Angel - Online Script Project



This enigmatic new short sponsored by Sony was built on a scene idea from John Malkovich following his involvement in the latest VAIO campaign. The story was then co-written by visitors to the VAIO site with votes tallied to decide the most popular narrative suggestions. This we really liked as it offered the consumer to get involved with the brand and have their say. The final twist-filled tale was interpreted by Sherbet director Laurie J Proud through London digital agency Dare. Soundtrack: Barney Quinton at You Are Hear. We always believe in trying to engage the consumer, get them involved and give them an experience to walk away with. The animation is smooth and the lack of vocal content adds to the suspense of the short.

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